"Tanorexic" Doll?

The women in New Jersey last week accused and punished for taking her 5 year old daughter tanning has inspired doll to be made. The doll is named the "Tanorexic" doll, for its orange gross looking skin and over tan overall appearance. The company manufacturing the doll is the Hero Builders company, and they manufacture "superhero" dolls. This is actually their way of showing children and people different examples of "bad people" or bad examples of how people can turn out to be. There are many different dolls made by this company are like the "tanorexic"doll. What do you think of these dolls and their purpose?
http://news.yahoo.com/blogs/sideshow/jersey-tanning-mom-inspires-action-figure-182150456.html